What launching Wallace Marcom has in common with game day excitement

As we watched the Purdue football team burst out of the tunnel at Parents Weekend, the atmosphere was electric. The sight of the players charging onto the field, hearts racing and nerves on edge, was truly exhilarating. Their energy was almost palpable, a blend of excitement and determination that spoke volumes about their preparation. Every drill, every practice, and every strategy session had culminated in this moment. It was clear they were not just ready to play—they were ready to make an impact.

MaaS provides a flexible, adaptable marketing strategy that evolves with your business needs. With Wallace Marcom’s expert team, you can shift assets, adjust content frequency, and focus on impactful messaging to reach your ideal audience—all without the overhead of a full in-house team.

Content isn’t just a marketing tool—it’s a powerful driver of sales. A well-developed content strategy provides the support sales teams need to engage, build trust, and ultimately close deals. Whether you’re targeting new leads or nurturing existing clients, the right content, crafted and timed strategically, is a cornerstone of sales success.

Wallace Marcom’s MaaS is designed to give businesses a flexible, scalable approach to marketing. Whether you need help with social media, content creation, SEO, or strategic branding, our MaaS packages provide expert services without the overhead of a full-time team. Let us help you maintain consistency, drive growth, and keep your brand ahead of the competition—all while staying within budget.

The (n)ever-changing (and seemingly endless, uninspired) landscape of AI-generated content has led to a flood of blogs that feel more like filler than substance. Sure, AI can help generate ideas, but when every article starts to sound the same, thoughtful content quickly becomes forgettable—kind of like that birthday card from your dentist. Real value comes from industry expertise and strategic insight, not just hitting a word count. In a sea of sameness, it’s time to focus on creating content that resonates and builds trust, rather than just filling space.

In high-stakes pursuits, it's not enough to have the best solution—you need a compelling narrative to win. Success in these environments comes down to how well you position your brand, tell your story, and connect with your audience. By leveraging strategic messaging, storytelling, and a clear understanding of both upstream and downstream business challenges, you can stand out, build trust, and secure the win when it matters most.

Branding goes beyond logos, colors, and fonts—it’s about finding the words that connect people to your brand’s core. The right words create belief and alignment within your organization, shaping how you communicate with the world. At Wallace Marcom, we focus on finding those key words first, because when everyone believes in the message, the visuals follow naturally. Collaborating with Jessica Wallace has taken this approach even further, ensuring that a brand’s identity is built on strong, meaningful foundations.

When I launched Brian Wallace Art in the summer of 2020, I chose the poppy as my logo. As we began developing the branding for Wallace Marcom, the spirit of the poppy reappeared, inspiring us once again.

Make it pretty…

Today is important for us at Wallace Marcom – it’s launch day! This endeavor has been a distant dream for many years now, but in the future, someday… We are so excited that someday is now.