A scalable, cost-effective monthly service for executing strategy and ensuring consistency across your brand.

Marcom-as-a-Service

At Wallace Marcom, we offer flexible monthly subscription packages designed to meet the unique marketing needs of businesses of all sizes. Our Marcom-as-a-Service (MaaS) packages combine social media marketing with expert content writing and editing services, providing you with the tools to effectively engage your audience and grow your brand.

Marcom strategy on demand:
Expertise that moves with your business

When working with Wallace Marcom, you get more than an order-taker – you get a strategist. We want to be in the meeting (the room where it happens), so we can begin learning your language and challenges. This allows us to advise on where we can plug in strategic marketing and communications to increase your business’s success. While we can contract with you for a single project or deliverable, when we get to know who you are and what makes you tick, it’s much faster and more streamlined for us to create what you need as soon as you need it.

Our new MaaS packages keep us engaged and at-the-ready to support your latest needs – sometimes needs that haven’t even been identified yet. Think about it this way, if you were to hire a marcom strategist, it would be quite costly to your business (between salary, onboarding, training, management, background check, benefits, the list goes on). And you likely don’t need someone full-time anyway. Having us on retainer is a far less expensive investment than hiring an employee, and you benefit from the expertise, efficiency and experience of seasoned marcom pros at your table.

Unlock the power of a tailored marketing mix: Build, customize, and thrive

In marketing, understanding which skills can be learned on the job and which require years of experience is crucial for setting your team up for success. Some abilities are essential, while others are nice-to-have—but knowing the difference can make all the difference. The right marketing mix brings these skills together, ensuring your strategy is both dynamic and resilient.

At Wallace Marcom, our MaaS packages offer the flexibility to choose which assets we develop, helping you build a strong content and asset library that evolves with your business. And because success often means pivoting with market shifts, we provide the expertise and adaptability to keep your brand thriving, no matter the changes. This is where the fun begins—crafting a marketing strategy that grows with you.

Our MaaS Packages

We understand that a strong brand presence is built on consistent engagement and strategic messaging. All MaaS packages include the essential services necessary for establishing and maintaining your brand’s cadence across social media channels. Whether you’re looking to grow your reputation or strengthen your existing brand, we offer flexible and customizable solutions to meet your unique marketing needs.

By choosing a MaaS package, you’re not just investing in marketing services—you’re gaining a strategic partner dedicated to your long-term success.

Essential MaaS

Ideal for small businesses seeking to enhance their marketing efforts. Package includes:

  • Content and calendar for up to 8 custom social media posts per month (approximately 2 per week)

  • Social media engagement monitoring and performance reporting guidance

  • Monthly content strategy consultation (up to 1 hour)

  • Professional editing of existing content (up to 2,000 words per month)

  • Choose 1 asset from Category A monthly, and 1 asset from Category B quarterly

Professional MaaS

Designed for mid-sized businesses and enterprises aiming for a robust marketing solution to drive growth and engagement. Package includes:

  • Content and calendar for up to 12 custom social media posts per month (approximately 3 per week)

  • Social media engagement monitoring and performance reporting guidance

  • Monthly content strategy consultation (up to 2 hours)

  • Professional editing of existing content (up to 5,000 words per month)

  • Choose 1 asset from Category A monthly, and 1 asset from Category B quarterly

Custom MaaS

We also offer fully customizable packages. Package may include items from the Essential and Professional packages and:

  • Tailored services to meet specific marketing goals

  • Flexible content and asset development options

  • Pricing determined based on the selected scope of services

By choosing Wallace Marcom, you have a flexible, predictable, and experienced partner who is fully invested in helping your business thrive.

The benefits of a MaaS package from Wallace Marcom

Flexibility
Select the content that best fits your current marketing needs each month.

Expertise
Leverage our team's experience in creating compelling content and effective social media strategies.

Scalability
As your business grows, easily upgrade your package or customize services to match your evolving goals.

Value
Access professional marketing services at a fraction of the cost of hiring full-time staff.

Your assets.
Your strategy.

All MaaS packages include an à la carte selection where you may choose an asset from category A monthly or one asset from category B quarterly. All Category A and B items are available à la carte at any time. Pricing determined on request.

Category A features short-form content like social posts, blog articles, and newsletters, while Category B includes long-form content, such as in-depth blog articles, whitepapers, and case studies, providing the flexibility to tailor your marketing assets to your business needs.

    • Additional social media posts (4 extra posts)

    • Blog article (up to 600 words)

    • Email newsletter (up to 600 words)

    • Infographic or one-pager (basic design)

    • Press release (up to 600 words)

    • In-depth blog articles (1,200 - 1,500 words)

    • Case studies (up to 1,500 words)

    • Whitepapers (up to 2,500 words)

    • eBooks (up to 5,000 words)